Good group - very well chosen case studies and good research on branding and music video. However other groups have alot more on their blogs - are you working on this as homework?
- remember to sum up the brand image of your artist also.
Research - which record label might distribute your artists - link to website etc...
- is your genre of music popular? Look at some album charts from the last few years?
- You maybe also need a little more on the conventions of indie music videos - more detailed analysis
- outline in detail your target audience (demographics and psychographics) also use Maslow to discuss how your product appeals to its audience ( get an image of the pyramid on the internet.) Also include some graphs/charts on your questionnaire findings.
Planning needs to be done now - see the last two pages on the 'before you blog' sheets. See me if you need clarification of what you need to do.
Miss McNulty
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