Very good research group - good links and references to songs/images etc...
Include a little more on definitions of branding - quotes etc... see pack.
Dont forget to comment on the images/videos you put on in detail - analyse them - e.g. Florence.
Try to include the conventions and the history of music video in your own words (e.g. use of close ups etc..) and what media critics have said about conventions also - include Andrew Goodwin and Pete Fraser's ideas - a little more on this required- quotes etc....
Also what are the conventions of the singer/songwriter music video subgenre? What makes them distinctive from general music video conventions?
Target audience - you need an age range , gender bias, race and socio-economic status- you can have secondary audiences that are wider but you need a specific target - dont forget to use Young and Rubicon for your psychographic profiling too. Dont forget to put your audience questionnaires and results on here also -graphs and pie charts are good for doing this.
Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots/ storyboards/animatics etc...
Remember to outline your artist and the brand image you are trying to create/push through your products.
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