Inspirational Branding/Institution

Here are some artists with a bohemian/quirky image, this sort of image is what we want to portray for our artist 'Funnel' in our video production of their song 'Cake'.


Jane Keegan
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Institution
The media text we are creating is a music video, meaning it belongs to the music industry, the band that we possibly could be using are called Funnel and an example of a record company they could be signed to would be Rough Trade or Domino.

Typical traits of an Independant Record Label:

• Lacking financially compared to major labels.
• Their Genre definition is less clear.
• Music is seen as an art form, not a product used to gain profit.
• Niche audience.

The term 'independant' refers to companies that are independantely owned therefore completely seperate from major record labels.
Dominated by 4 major companies, the music industry which is made up of several labels who own between them 70%-75% of the market share.


The companies are shown in the pie chart to the left
-Warner Music
-Universal
-Sony BMG
-EMI
The major labels produce manufactured music that are all mainstream genres, popular artists or bands, are usually part of media conglomerates and have global domination when it comes to music.

 Peter Field